Social Media Marketing
Social Media Marketing: Foundations to Practice
A 14-module, in-depth social media marketing course written to the standard of a FAANG-level internal training program: deep frameworks, named sources, real trade-offs, and common failure modes for each topic, not just definitions. Grounded in current platform, algorithm, legal, and industry data as of September 2026.
14 modules — log in to enroll and track your progress.
Log inModules
- 1.Foundations of Social Media Marketing4 chapters
- 2.The Social Media Platform Landscape4 chapters
- 3.How Social Media Algorithms Actually Work4 chapters
- 4.Content Strategy and Planning4 chapters
- 5.Short-Form Video and Visual Content4 chapters
- 6.Paid Social Advertising4 chapters
- 7.Influencer Marketing4 chapters
- 8.Community Management and Engagement4 chapters
- 9.Social Media Analytics and Measurement4 chapters
- 10.Social Commerce4 chapters
- 11.Social Listening and Reputation Management4 chapters
- 12.Crisis Management on Social Media4 chapters
- 13.Legal, Ethics, and Platform Compliance4 chapters
- 14.Employee Advocacy, B2B Social, and Career Paths4 chapters