← Market Research: Foundations to Practice
Measuring Customer Sentiment
Chapters
- 1.Net Promoter Score: Origin and Method
- 2.NPS's Real Methodological Criticisms
- 3.Customer Satisfaction and Customer Effort Scores
- 4.Brand Tracking Studies
References
- FRMWRK: Net Promoter Score — FRMWRKS, 2026
- Net promoter score — Wikipedia, 2026
- Interval Estimation for the 'Net Promoter Score' — arXiv, 2016
- The use of Net Promoter Score (NPS) to predict sales growth — University of Warwick, 2021
- Net Promoter Score under attack — Research Live, 2025
- Net Promoter Score - Helpful or Harmful? (part 1) — Itamar Gilad, 2024