8 posts in this category.
Building an email list is the easy part. Getting people from subscriber to paying customer is where most creators get stuck, because it takes more than a…
When you are just starting a newsletter, the platform you pick matters more than it seems like it should. Choose something too basic and you will hit a wall…
A welcome sequence, a launch sequence, a re engagement email for subscribers who have gone quiet. These are the kinds of things a marketing hire would normally…
Mailchimp was built for general small business marketing, which made sense for a long time. But creators have different needs than a retail store sending a…
A lot of small businesses avoid CRMs entirely because their only experience with one felt like using enterprise software built for a 500 person sales floor.…
A common gap for small businesses is having customer data sitting in a CRM, and a completely separate email marketing tool that has to be manually synced with…
Consultants and small agencies have a specific CRM problem. They need to track multiple clients, ongoing opportunities, and communication history, but most…
Running an email campaign sounds like it requires a marketing background, but most of what makes a campaign work is having the right data and a simple enough…
